Blog
Notes on search and AI-search visibility. Everything here is checked against the engines’ own documentation and peer-reviewed research, not against other agencies’ blog posts. Where the evidence is thin, we say so.
AEO
Answer engine optimization (AEO): what actually works, and what nobody has proven yet
AEO is mostly ordinary SEO with the answer made easy to lift. Here is the short list the evidence supports, the parts still unproven, and what we saw on a client’s own pages.
8 min read
AI search
Do you actually need to do anything about AI search?
Less than you have been told, and something different from what you have been sold. Here is what the evidence supports, what it does not, and who says so.
7 min read